September 1, 2021 Michelle Tayton

JA Productions support Ed Sheeran live stream in Coventry’s Assembly Festival Garden

Singer-songwriter Ed Sheeran headed to Coventry to celebrate the grand opening of the city’s hmv Empire in August 2021. The intimate gig was free to attend for just 700 lucky people who secured tickets in a ballot. To allow more people access, hmv teamed up with Coventry City Council to host a free live-stream screening of the Centenary Concert at Assembly Festival Garden as part of Coventry’s UK City of Culture Celebrations.

With on-going challenges around COVID-19, including supply chain issues and crowd management, JA Productions, as a preferred supplier to Coventry City of Culture, was asked to deliver technical production and safety management to the event. The team were responsible for all elements of the live streaming production and worked closely with screen supplier and outside broadcast specialist ADI to ensure that everything ran smoothly.

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